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Often entrepreneurs will stop posting online, even when they know it can be a necessary part of growing their business, because they make it more complicated than it needs to be. This can lead to burnout and eventually going silent online.
Usually this results in feeling stuck in your business and can create a cycle of losing motivation.
It does not have to be so hard.
Here are three of my tips to stay active and joyful online, to avoid burning out if you want to be more visible online without effort.
#1 LET GO OF PERFECTIONISM. It doesn’t matter if the background in your photo is perfect. Or if your filter is perfect. Or if the outfit you are wearing is coloured-coordinated. It doesn’t matter if you are having a bad hair day, or if you forgot to put on makeup. Or if even if you just finished running. Being visible means showing up as you are, in whatever state. You do not need wait to capture the perfect moment, or look, or location. To be visible is just to be seen. As you are. Otherwise you could be waiting a long time, missing valuable opportunities to connect with people who need you!
#2. FOLLOW YOUR JOY. When you are excited about something, share it. It could be a picture of the sunset, or your breakfast, or the fact that your favourite song just came onto the radio. Maybe you just finished with a client and it went really well, or you just got some great news. Or you just finished an online course, or signed up for something you are really excited about. Maybe it is just because it is pay day. Or you just bought your favourite food. It can be big or small. But if you want to avoid burnout, sharing when you feel joyful, is one of the best ways for people to connect with you and to leave you feeling fresh. Because generally, when you are radiating joy and energy, it comes back to you and re-energises you.
#3 DO SOMETHING DIFFERENT. Lots of people think showing up online means having a perfectly scheduled facebook post plan, or hours of editing to create a perfectly made video. Why not ‘do a live’ while you are dancing, or cooking, or watching a live event that you are enjoying. You do not always need to perfect your script before your share. Sometimes you can just sit in front of the camera and trust that your body will know what needs to be said. Just press “record” and see what comes out! You may surprise yourself with some spontaneous wisdom and have some fun in the process.
In summary, there are ways to be visible online without exhausting yourself! This will help you grow your business and grow your tribe online.
Remember to keep having fun 🙂 It is more sustainable.
Love & Sunshine,
Camila xx
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